Relationship selling emphasizes a win-win outcome
and the accomplishment of mutual objectives that benefit
both buyer and salesperson in the long term. Rather
than focusing on a quick sale, relationship selling attempts
to create a long-term, committed relationship based on
trust, increased customer loyalty, and a continuation of the
relationship between the salesperson and the customer.
Personal selling, like other promotional mix elements, is
increasingly dependent on the Internet. Most companies
use their Web sites to attract potential buyers seeking information
on products and services and to drive customers
to their physical locations where personal selling can close
the sale. Personal selling is discussed further