These four independent variables would be tested to identify whether or not these variables possess influence on the dependent variable. 3.2. Conceptual Framework The conceptual framework was the foundation on which the entire research project was based. It was logically developed, described and elaborated network of associations among the variables deemed relevant to the research [15]. The objectives of this study are to find the factors that influencing and contributing to the customers' intention to use e-commerce system. For developing an in-depth understanding of consumers' attitudes toward online shopping and their intentions to shop on the Internet, the researcher built up a framework, based on previous research on consumer adoption of new.