Qatar Airways being a base airline from the Middle East has two close competitorsEtihad and The Emirates. The customer expectation and change in mindset prevails asthe product differs from the best to normal category. Increase in number of traffic,new forms of alliances across boundaries and Qatar Airways should also provide bothsafety and security to compete with the rivalries located in the similar location.Similar product of the firm creates a strong threshold to the rivalries in airlineindustry