Even virtual art gallery tours such as 2012 Leonardo Live that was broadcast one night only in 500 U.S. movie theaters.
The Metropolitan Opera is the most successful alternative content. Now in its seventh season, the series features 12 live events on Saturday afternoons broadcast to nearly 700 domestic theaters. A distribution network for alternative content has emerged with companies like National Cinemedia which provide a single contact point for a variety of music, sports, television, and other alternative events. Having a large-scale intermediary for a distributor is essential for exhibitors since the cost of pursuing and licensing