In its broadest sense a brand is a set of perceptions and images that represent a product or service. It is the promise to the consumer of relevant, differentiated benefits that a product or service will deliver. A brand is identified by a name, term, design, symbol or any other feature that differentiates it from other products or services being offered to the consumer. ‘The Brand Name is that part of a brand that can be spoken. It includes letters, numbers, or words