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Macy’s Home Store’s embrace of streaming video has since expanded to other areas. “We have quickly moved beyond simply supporting the bridal associates. At the moment, we also stream for HR, marketing as well as our Star Council group, which is in charge of employee recognition and other similar initiatives,” said Verma. “Statistically, we have gone from 100 percent of our streaming being bridal associates-related to roughly only 60 percent, bringing the grand total to more than 4,000 users in just over a year. Clearly there was a need for streaming that wasn’t being met until Wowza entered the picture.”