Today this is a global industry embracing design activities, cutting and processing operations, assembly, distribution and sales – all fuelled by a huge demand for differentiation and personalization. This is an industry in which price is only one element – non-price factors such as variety, speed, brand and quality matter. And it’s an industry dominated by the need for high-frequency product innovation – fashion collections on longer run along the old seasonal track with winter and summer collections. In some cases the range is changed every month and innovation in information and communications technology means that this cycle is getting shorter still.