Genius is the key word, says Morand, when describing this second major factor that contributes to Organo Gold’s success. “It’s genius that Bernie figured out a way to put Ganoderma in this form—into coffee and tea and hot chocolate.” Why? “Because coffee drinkers don’t forget to drink coffee for any reason. So, it’s genius that we’re delivering this gift of good health through coffee and tea and hot chocolate. We don’t have to teach people to drink coffee—they’re doing it every day.”