Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally:
- Manage and develop his/her offer portolio.
- Manages or supports the launch of new offers over time, to encourage growth of market
share and compatibility with needs, guaranteeing achievement of goals.
- Implement the Marketing Mix (Product, Place, Price and Communication adapted to the
offer
- Guarantees profitability of the offer (price, mix, etc.)
- Is responsible of the pricing positioning and consolidated margin (CCO) optimization
for the whole offer sold in the entity.