This study was design to investigate the relationship between the factors such as Advertising, Pricing and online accessible that attract the consumers to buy the online
tickets of AirAsia Airlines. In this chapter objectives aremeasured by using instruments (Questionnaire) which consist of three parts (A, B, C). Questionnaire using five point Likert Strongly Agree/Strongly Disagree scale respectively. Moreover, in this chapter data collected from total 49 APU students and analyzed using histogram and bar charts, this chapter described the sample that was studied.