Once you know what motivates your target audience it’s time to formulate ways to help them achieve their goals, thus helping yourself achieve your own goals. You can do this on your own, but another way to find opportunities is to go to your target audience and have a conversation with them.
For example, if you’re on the sales team and you want to help your boss, the sales team leader, achieve a sales goal, go to him or her and discuss what the goals are. Discuss ways that the team has succeeded in the past. Ask about any ideas the team has had recently for increasing sales. This conversation will bring opportunities to light and you’ll know exactly what you can work on to achieve results.