Ingelsson, Eriksson, and Lilja (2012) conducted a case study at Walt Disney World in 2006 on TQM and how they achieve common values and a strong organizational culture. One area that Disney focused on was the recruitment process. Disney focuses on values, behavior and beliefs throughout the process of selecting the right candidate. Disney does not simply hire employees they employ cast members to play a role in their company. They recruit cast members who reflect the “right” values of the organization. Disney relies upon casting to review all applicants and ensure that they embody the company’s value and culture rather than leaving this up to the managers. This process ensures that all candidates receive clear and consistent information. Disney also focuses on retention. Disney realizes that losing talent is detrimental to the organization, so they work on keeping employees by knowing employees know that they care about them through appreciation, activities and benefits.