Currently, the number of consumers of soft drink is increasing a lot. One study explained that high percentage of heavy user which is 60.8% that consumed soft drink often (W&S market research, 2014, p.15). According to study, there are more causes of soft drink addiction. We can find that soft drink have many colors. Each color has different smell and taste. According to eMedExport (n.d.), the taste could be one thing that gets us addicted to drinking soda, it is delicious. If you need to drink soft drink it is not difficult to find. It is cheap and can be found everywhere. According to eMedExport (n.d.), even if you wanted to drink soft drink else, you would be hard-pressed to find it as prominently displayed in vending machines, at fast-food chains, and supermarket checkouts. One more thing that makes people purchase to drink soft drinks is advertisements. The Coca-Cola Company spends nearly 300 million dollars per year on soft drink advertisements (Adams, 2000, p.1).