Information technology for improving
track and trace capabilities.
To manage, monitor, and secure container
shipments, Savi and Qualcomm
co-developed an integrated service to
provide real-time track and trace capability:
Savi uses RFID tags, readers,
software, and electronic seals placed
on cargo containers, while Qualcomm
uses satellites to track and trace the
container movement and the seal status
information conveyed by the RFID
readers and the electronic seals. In
Europe, the pharmaceutical industry
started a new initiative in 2010 that
is intended to fight the trade of counterfeit
drugs. Under this initiative,
pharmaceutical manufacturers add a
serialization code (a unique machine
readable “passport” number) to each
pack of medicine before distribution,
where this passport number is scanned at each link of the supply
chain all the way to the pharmacist.
By using direct communication links
among the pharmacy, the pharmaceutical
manufacturer, and the regulatory
body, the pharmacist can authenticate
the drug, the pharmaceutical firm can
know if its drug has been counterfeited,
and the regulator can take appropriate
actions (for example, product
recalls) immediately. In Africa, HP
and the African social enterprise network
mPedigree teamed up in 2012
to develop a drug authentication effort
to combat counterfeit drugs in
2012. Under this effort, pharmaceutical
manufacturers add a “scratch-off
label” containing a verification code
before distribution. When a customer
buys the medicine at the pharmacy,
the customer scratches the label to receive
the code, and sends a Short Message
Service (SMS) text message to the
pharmaceutical manufacturer via mobile
phone so the manufacturer can
verify the drug’s authenticity.
Information technology for improvingtrack and trace capabilities.To manage, monitor, and secure containershipments, Savi and Qualcommco-developed an integrated service toprovide real-time track and trace capability:Savi uses RFID tags, readers,software, and electronic seals placedon cargo containers, while Qualcommuses satellites to track and trace thecontainer movement and the seal statusinformation conveyed by the RFIDreaders and the electronic seals. InEurope, the pharmaceutical industrystarted a new initiative in 2010 thatis intended to fight the trade of counterfeitdrugs. Under this initiative,pharmaceutical manufacturers add aserialization code (a unique machinereadable “passport” number) to eachpack of medicine before distribution,where this passport number is scanned at each link of the supplychain all the way to the pharmacist.By using direct communication linksamong the pharmacy, the pharmaceuticalmanufacturer, and the regulatorybody, the pharmacist can authenticatethe drug, the pharmaceutical firm canknow if its drug has been counterfeited,and the regulator can take appropriateactions (for example, productrecalls) immediately. In Africa, HPand the African social enterprise networkmPedigree teamed up in 2012to develop a drug authentication effortto combat counterfeit drugs in2012. Under this effort, pharmaceuticalmanufacturers add a “scratch-offlabel” containing a verification codebefore distribution. When a customerbuys the medicine at the pharmacy,the customer scratches the label to receivethe code, and sends a Short MessageService (SMS) text message to thepharmaceutical manufacturer via mobilephone so the manufacturer canverify the drug’s authenticity.
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