The third most memorable endorser was a local male singer, Eason Chan.
Interviewees
reported that they liked his songs and found him to be funny.
His endorsements of Sugus
Chewy Candy and Dequadin lozenges were considered memorable because of their funny
scripts.
In all three cases, interviewees demonstrated that they could recall details of the
advertisements, including their appeal, the music, and even the phrases or words used by
the endorsers.
It went far beyond just recalling the name of the brand being endorsed.