Brand image is logo and brand this strategy will help your brand to consumer. Image will occur in your mind of consumer to product or brand is trademark. Mostly, consumer will see in advertise and promote for sell to indicate personality of product.
Howard (1994) study found the following: Brand image is defined as the consumer’s total understanding of the brand. It has three elements. The first is the consumers remember the brand. The second is the strength of the brand in each of important benefits on favorable or unfavorable. The third is the strength of the consumer’s belief in ability to define correctly the quality of brand. The consumer will be add, the consumer’s product hierarchy, which is important for management’s need. It brings together between consumers behave and behavior for understanding competition in the market. This is the way brand image will be used here.