A Qualitative Interpretation of Corporate Social Responsibility in the Thai Context: A Grounded Theory Analysis
Abstract
This study is to investigate the status of corporate Social Responsibility (CSR) in the Thai context during 2000-2015. This study, based on Stamp's(999) "A qualitatively constructed interpersonal communication model: A grounded theory analysis aims at offering new findings on how CSR in the Thai context has been employed and studied in published academic communication contexts. The primary data were collected from English-language articles published during 2000-2015 available in international academic databases at a public national graduate institute in Thailand. The findings include four major components in a new qualitatively constructed model of CSR in the Thai context, which are: (1) measuring CSR, (2) developing CSR, (3) developing CSR, and (4) implementing CSR. All four key components have implied that industry specific purposes play key roles for CSR in the Thai context. Results include (1) recommendations of specific areas future CSR investigations should address, (2) a genre-like, easy-to-follow structure of moves when developing CSR policy, and (3) how Thais understand CSR.
Keywords: Corporate social responsibility, Thai context, grounded theory method qualitative interpretation, meta-analysis, comparative analysis