It is easy for leaders of organisations to dismiss disability as irrelevant or unimportant. It is tempting to assume that a small minority of your customers are affected by disability and that this isn’t going to change. Your products and services are probably not aimed at disabled people. Catering for the needs of disabled people may seem expensive and unrewarding.
More than three quarters of disabled people acquire their disability as adults. As societies age, increasing numbers of older people will acquire disabilities. A third of people aged between 50 and 64 years have a disability and a third of all employees are disabled or are close to a disabled person. All these people are already the stakeholders, employees and customers of your organisation.