While regulatory efforts to dictate business practices largely fell flat with the denial of
passage of the Copenhagen measures and Cap and Trade policies, the amount of business activity
and the number of innovative business programs in the area of sustainability development at the
organization level is promising. From SAP to Coca Cola, organizations are designing new systems
and processes to harness new green technologies. According to Peter Graf, Chief Sustainability
Development Officer for SAP, “Sustainability is alive and kicking. It is not because of climate
change. There is money to be made and money to be saved.” The economic value of sustainable
development is supported by a survey that shows companies with sustainability-focused
companies outperformed peers across industrial sectors (A.T. Kearney, 2008).