Pale skin was back again, and pastel hues in powder. Delicacy was the goal for foundation creams and top names like Elizabeth Arden and Max Factor and Helena Rubinstein jostled for supremacy in a woman’s handbag. Unlike the 1940s, when a dab of powder was all that was available or affordable for a woman, now every day began with a foundation base, a mask like complexion – a blank canvas.You completed the look with peachy or flesh coloured powder.