It is valuable to customers to have their flight depart as
planned.
To provide customers with confidence, JetBlue
focuses on its completion rate, even at the expense of its
on-time rate.
At the end of third quarter 2006, JetBlue
had a 99.6 percent completion rate.
In addition, customers
want to be confident that they will have their bags
at the end of the flight. At 2006 year-end, JetBlue was
ranked number 1 out of the 15 busiest airlines in regard
to the least number of lost or mishandled bags.
A critical factor in achieving superior service is employee
moral. As Neeleman has stated, the crewmembers
are the “real secret weapon.
His philosophy is that if
crew members are treated well, they will in turn treat the
customers well.