The world looks to the NFC as the solution that could change the market and define the universe of microtransactions
, but so far none of this has materialized because of the problems arising from the shortcomings of
infrastructure , lack of support from the devices and shopkeepers . iBeacons would fit in this unstable context
exploiting some solid advantages. The first is the operation : it is a system based on Bluetooth which is
practically universal . Not all smartphones have an NFC chip but everyone has a Bluetooth chip . Plus there needs
to be a few inches away from a receiver to run , but the waves can potentially cover a fifty meter radius, even if
the optimal distance is probably no more than ten meters . All this could allow you to create an information system
more efficient since it would not be necessary to bring the
device to a product or a shelf for information on a certain
product.