TAM: From my market research and reports which I have read, I found out that the total number of LED Living Colour Lamps being sold in 2014 in Europe will be approximately 1 Million pieces.
Total Available Market
The TAM Question: What is the Total Achievable Sales Amount of LED Living Colour lamps incorporating all market players together?
SAM: Philips has the highest market share of the LED Living Colour lamps with 800.000 units a year. The remaining 200.000 units are being sold by other brands.
My SAM (Servable Available Market) is 80% of the total market of 1 Million LED Living Colours lamps. The SAM Question: What can I achieve in 2014 in maximum sales?