Communication also aids in recognizing service excellence.
Staff going the extra mile receive recognition through such
honors as the annual Deputy Chairman’s Award. Mr. Sim
stresses the importance of recognition: “We know that a pat
on the back, a good ceremony, photographs and write-ups in
the newsletters can be more motivating than mere financial
rewards. Hence, we put in a lot of effort to ensure that
heroes and heroines are recognized for their commitment
and dedication.”