To attract prospective customers to the presentation of the store, the young entrepreneur promised a free cup of coffee and a bun to everyone who would come. Imagine his surprise when this modest event attracted more than a thousand people! The first presentation of the day was about to become the last one. Nevertheless, everyone got a cup of coffee and a bun. And the idea about opening a fast food restaurant in each store looked great for the owner of IKEA. Time passed and each IKEA store got a fast food restaurant.