The general goal of the dissertation is to study heritage tourism through short-term events.
Short-term events are an important component of a region’s strategic tourism planning. As an
attraction, they lure tourists to the host region and both entertain and employ local residents.
Festivals have frequently been labeled as heritage events since they bring old traditions back to life
(Zeppal & Hall, 1991). Due to the positive image and benefits these events generate, there has been
an extraordinary increase in the number of community and rural festivals in recent years (Kim et al.,
1998; Bitta et al., 1978). This study shows that festivals encourage community interactions and
offer a social experience. They can attract funds to a region, increase demand for associated
services, leave behind legacies and attract media attention. Specific goals of the dissertation are: