Quality performance objective is the most prioritized objective above all other business strategic objectives (Ciaran & Wall, 2011). The company uses various strategies to achieve this goal of quality. The company dedicates a highly skilled human resource to maintain and improve the quality of services offered to its customers. Every single day, the company’s management staff has to attend a meeting with the main agenda being total quality management. The staff discusses ways in which every business function can be integrated or adjusted to meet quality. The company has a quality improvement team that deals with ensuring maintenance of quality in all the goods the company sells in its stores as well the services it provides to its loyal customers. In addition the quality improvement