Tracking, analysing and optimising is vital to the success of any marketing
efforts, and even more so to digital marketing efforts. digital marketing allows
for easy and fast tracking, and the ability to optimise frequently.
However, it can be easy to become fixated on figures instead of using them
to optimise campaign growth. Generally, macro, or global metrics should be
looked at before starting to analyse micro elements of a website.
Testing variables is vital to success. Results always need to be statistically
analysed, and marketers should let these numbers make the decisions. Never
assume the outcome – wait for the numbers to inform you.
Tracking, analysing and optimising is vital to the success of any marketingefforts, and even more so to digital marketing efforts. digital marketing allowsfor easy and fast tracking, and the ability to optimise frequently.However, it can be easy to become fixated on figures instead of using themto optimise campaign growth. Generally, macro, or global metrics should belooked at before starting to analyse micro elements of a website.Testing variables is vital to success. Results always need to be statisticallyanalysed, and marketers should let these numbers make the decisions. Neverassume the outcome – wait for the numbers to inform you.
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