The advertising company behind the success of First Lady Michelle Obama’s ‘Let’s Move!’ initiative is collaborating on an ad campaign for one of the very products she is pushing to see removed from kids’ diets.
Creative marketing and communication agency SS+K is now promoting Capri Sun, with a major new online campaign for the juice brand’s latest product, ‘Big Pouch’.
Every six-ounce serving of Capri Sun contains 16 grams of sugar and 60 calories. 'Big Pouch', as the name suggests, is an even greater offender, serving up 11.2 ounces per pouch.