Consumers in the southeast region rated almost all cuts higher for overall like compared to the other regions (P b 0.001; Fig. 1). The VC and ribeye RE were preferred over the top sirloin TS and bottom round BR in this region, with the RE having the highest overall like score. A location effect was expected because of the different locations utilized in the study, but northwest region consumers generated an interesting trend. These consumers ranked all of the cuts lower for overall like compared to other regions. Goodson et al. (2002) found a significant difference in overall like of clod steaks comparing two cities (Chicago and Philadelphia), which differed by cooking method. Chicago consumers had higher scores for grilling compared to Philadelphia. The findings of Goodson et al. (2002) underscore the diversity of consumers across the United States. The present study was conducted within the boundaries of one state, but there may be differences within the state which is evident in the significant interaction of location by cut.