SAN FRANCISCO -- Good grief, Charlie Brown! The "Peanuts" character and his pals are joining the social network Path.
The San Francisco start-up has struck its first brand partnership with the "Peanuts" gang, still one of the most powerful brands in entertainment marketing which, like beloved global icons such as Mickey Mouse and Donald Duck, has remained relevant to new generations.
Starting Friday, Path users can attach virtual stickers of Linus, Snoopy, Woodstock, Lucy and, of course, Charlie Brown, to messages they send friends on Path to convey thoughts and feelings more expressively than with a few typed words.
"Use Woodstock to convey a little cheekiness, or a snoozing Snoopy to show your blissed-out state. There are conversations that require Charlie Brown's lovable awkwardness, some that call for Lucy's muscle, and some for Linus's quiet wisdom," Path said in a blog post.
SAN FRANCISCO -- Good grief, Charlie Brown! The "Peanuts" character and his pals are joining the social network Path.The San Francisco start-up has struck its first brand partnership with the "Peanuts" gang, still one of the most powerful brands in entertainment marketing which, like beloved global icons such as Mickey Mouse and Donald Duck, has remained relevant to new generations.Starting Friday, Path users can attach virtual stickers of Linus, Snoopy, Woodstock, Lucy and, of course, Charlie Brown, to messages they send friends on Path to convey thoughts and feelings more expressively than with a few typed words."Use Woodstock to convey a little cheekiness, or a snoozing Snoopy to show your blissed-out state. There are conversations that require Charlie Brown's lovable awkwardness, some that call for Lucy's muscle, and some for Linus's quiet wisdom," Path said in a blog post.
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