The media industry had substantially evolved over the past decade.Loss of control was the major issue that had faced the media industry. Digital media allowed the consumer to have increased control. The days when viewers would plan their schedules around their favorite TV show and sit through all the ads during that show were long gone. Consumers were now demanding more control over what they watched, read, and listened to. Downloading of songs and recording of shows using Digital Video Recorders(DVRs) and Video on Demand services had put the consumer in control of what they watched and when they watched it. The consumer could choose to skip over all commercials and advertising if desired. Downloading of music allowed the consumer to only purchase the songs they wanted, rather than purchase an entire CD of songs that they might not enjoy.