In conclusion, AirAsia in general is a sustainable business model, due to the competitive parity strategy, that is, they are competing with its rivals on bits and pieces, rather than a whole new resource or capability that is significantly different from its competitors. It is important to note that the service standards are going to only go higher as they engage in travelling into larger and broader international markets, therefore, they should continue to work on worker mentality and service orientation to continue supporting them in their expansion strategy.