Coca Cola has a continuous product development, starting from the Pepsi Came into market share. The Coca Cola seem to be that coke may reach saturation point, so finding different ways to solve problems such as cracking Product Line, cause Coca Cola new flavors up to the point of interest and create a new customer base. Including the development package for easy storage and transport. In the form of more goods to open channels to produce more, which helps to reduce the indirect cost.