Those days are disappearing fast. The boom in data that
we all produce, or ‘user-generated content’ (UGC), is one of
the huge shifts that has changed all of this. Many of us are
being more creative than ever before with the digital content
we have to hand, whether it be the photos we produce and
share, the blogs we write, or the videos we post on YouTube.
At the same time, the Internet is making all this content and
the tools to deal with it available to everyone. Even better,
when we tag our photos and videos with useful information,
other people can make use of it in all sorts of ways. Not only
can we search for it, but we can cut and paste other people’s
content, create links to it, and customise it too.