With rapid increases in the number of mobile phone subscribers in Vietnam, there has also been an increase in mobile piracy over the past year. Right holders now face two major challenges in the mobile space: 1) mobile device vendors loading illegal copyright content onto devices at the point of sale; and 2) illegal music channels or “apps” set up to be accessed on mobile platforms. As an example of this phenomenon, sites like Socbay.com offer illegal downloads of ringtones to mobile phones, but Socbay has now developed a mobile “app” called Socbay iMedia which provides a variety of unauthorized entertainment content, including, inter alia, music files. These phenomena must be addressed with swift and deterrent enforcement. To our knowledge, Vietnamese authorities have done nothing to counter such activities.