4. The research results
As previously stated, the embodiment of the qualitative research, was used the survey, conducted for the
population of the county Caras-Severin. The questionnaire was applied during December 2012 - January 2013 and
includes questions about occupation, age, sex, buying from Romanian websites, the frequency of purchasing online,
the reason for that they chose the online environment, the type of goods chosen from online stores, payment method,
the element that influenced the decision to purchase, instruments for attracting the consumer in the online
environment, forms of promotion, barriers to online consumer, other services of the Internet that are used.
The responses to the questionnaire were entered into SPSS and formed a database for various tests.[10]
In this type of analysis we wanted to analyze some questions from the questionnaire, and more specifically,
questions about age and doing shopping on the Internet.
By using SPSS we tried to obtain information about occupation, age, sex, buying from Romanian websites, the
frequency of purchasing online, the reason for that they chose the online environment, the type of goods chosen
from online stores, payment method, the element that influenced the decision to purchase, instruments for attracting
the consumer in the online environment, forms of promotion, barriers to online consumer, other services of the
Internet that are used.
To achieve a more complex analysis, I considered useful the analysis of regression and correlation, which
allowed me to study the action of buying online and the frequency of this type of acquisition.
I applied the regression analysis to assess whether the dependent variable “frequency of online shopping” can be
explained by the independent variable “making shopping in online environment” and also, in what manner, the
dependent variable” the frequency of online shopping” can be explained by the independent variable “occupation”.
The SPSS program estimates the parameters of the chosen regression model (I chose the simple linear regression
model).
For the analysis of the regression model I went through the following steps:
4. The research resultsAs previously stated, the embodiment of the qualitative research, was used the survey, conducted for thepopulation of the county Caras-Severin. The questionnaire was applied during December 2012 - January 2013 andincludes questions about occupation, age, sex, buying from Romanian websites, the frequency of purchasing online,the reason for that they chose the online environment, the type of goods chosen from online stores, payment method,the element that influenced the decision to purchase, instruments for attracting the consumer in the onlineenvironment, forms of promotion, barriers to online consumer, other services of the Internet that are used.The responses to the questionnaire were entered into SPSS and formed a database for various tests.[10]In this type of analysis we wanted to analyze some questions from the questionnaire, and more specifically,questions about age and doing shopping on the Internet.By using SPSS we tried to obtain information about occupation, age, sex, buying from Romanian websites, thefrequency of purchasing online, the reason for that they chose the online environment, the type of goods chosenfrom online stores, payment method, the element that influenced the decision to purchase, instruments for attractingthe consumer in the online environment, forms of promotion, barriers to online consumer, other services of theInternet that are used.To achieve a more complex analysis, I considered useful the analysis of regression and correlation, whichallowed me to study the action of buying online and the frequency of this type of acquisition.I applied the regression analysis to assess whether the dependent variable “frequency of online shopping” can beexplained by the independent variable “making shopping in online environment” and also, in what manner, thedependent variable” the frequency of online shopping” can be explained by the independent variable “occupation”.The SPSS program estimates the parameters of the chosen regression model (I chose the simple linear regressionmodel).For the analysis of the regression model I went through the following steps:
การแปล กรุณารอสักครู่..
