Esso (Thailand) Plc is proceeding with the second phase of its business revamp, spending up to 1 billion baht over the next three years to increase the number of petrol stations with non-fuel retail businesses as a way of retaining regular customers and attracting new ones.
Esso has inked agreements to partner with Caffe D'Oro and convenience stores such as Tesco Lotus and Family Mart.
In April, Esso introduced a card allowing motorists to collect mileage to be redeemed for privileges at Thai Air Asia, Tesco Lotus, telecom providers and cinema operators.
On the fuelling front, Esso plans to launch new grades for petrol and diesel by September.
Although global oil prices remain weak, the situation has hurt the upstream oil business only.