Nowadays, South Korea is virtually playing a leading role in the cultural content industry. Satisfying viewers from different cultures worldwide with great contents makes Korean culture inserted between digital media attracts interests and impressively leads to huge Korean Wave phenomenon. After "Korean Fever"exploded in Thailand around 2006, Thai people were influenced by Korean culture. It embeds in everything we do from the clothes we wear to the drama we see. Moreover,Korean cultural contents rapidly has a direct effect on Thai content industry. Therefore, these changes has inspired my enthusiastically interest to study Korean cultural content planning strategy. Working in Thailand's leading film company, I am a diligent, enthusiastic, and highly responsible person, whom is influenced by the world of digital media since being a young tennagers. I found that Dongguk university is a prestigious reputation that has been well recognized as a leader in the digitial media field. It is For this reason, that I am applying to the MA in Cultural Contents Planning at Dongguk University