The present study demonstrates that pigment and colour stability of strawberry jams and spreads are influenced by various factors. Lowering the cooking temperature to 70 C resulted in higher anthocyanin contents after processing. However, this measure did not markedly enhance anthocyanin stability during storage. Upon storage, spreads generally showed lower pigment stability than jams, presumably due to their higher water activities.Pigment stability during storage strongly depended on the pectin type used for strawberry jam and spread preparation. With regard to jams, enhanced pigment stability was observed in the samples prepared with Classic AF 601, Amid CF 005-B, and Betapec RU 301, respectively. Among the spreads, the sample prepared with Betapec RU 301 exhibited highest anthocyanin half-life value. In comparison with an earlier investigation (Holzwarth et al., 2012), anthocyanins were found to be much better retained in jams and spreads than in purées, presumably due to lower water activities of these products. Stability of individual anthocyanins was also found to be different in gelled products and purées indicating that their stability is matrix dependent. Colour and pigments were best retained by storage at 4 C, whereas illumination caused even worse discolouration and pigment losses.