constituency, grow, and prosper. Those that are poorly managed find themselves with a declining customer base and reduced revenues. Eventually, the survival of poorly managed organizations becomes threatened. Just look at the number of airline and retail companies that have gone bankrupt! Companies such as Braniff and Eastern Airlines, Sizzler Steakhouses, Gimbels, and WT Grant were once thriving organizations, but ineffective management did them in. Today those companies no longer exist. The second reason for studying management is the reality that for most of you, once you graduate from college and begin your career, you will either manage or be managed on agement careers, an understanding of the management process forms the foundation upon which to build your management plan- Of course, it would be naive to assume that everyone who studies management is ning a career in management. A course in management may only be a requirement for a degree you want; but that shouldn't make the study of management irrelevant. Assuming that you will have to work for a living and recognizing that you will almost certainly workin an organization, you will probably be a manager, have some managerial responsibilities even if you're not a manager, or work for a manager. You can gain a great deal of insight into the way your boss behaves and the internal workings of organizations by studying management. The point is that you don't have to aspire to be a manager to gain something valuable a course in management