Introduction to rhetorical persuasion
Rhetoric
The art of discourse
It aims to improve the capability of writers or speakers to inform, persuade, or motivate particular audiences in specific situations.
It provides a framework for understanding, discovering, and developing arguments.
Rhetoric
Aristotle’s definition of rhetoric:
◦ “The faculty of observing in any given case the available means of persuasion.”
Aristotle’s three modes of persuasion
“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.”