When dividing the participants into segments based on the nationality, Chinese attendees seem to havemore positive perceptions towards integrated resort concept as compared to the non Asian attendees. This couldindicate that integrated resorts such as those in Macau may be able to target the Chinese convention attendees moreeffectively since they are more likely to believe that integrated resort can help them to relax when compared to the non Asians. Integrated resort may be a new and appealing concept for Chinese attendees. Integrated resort ownersshould design more aggressive marketing campaigns targeting convention planners from China. Shopping facilitiesshould be highlighted in the marketing campaigns of integrated resorts in order to attract more conventions to beheld in the integrated resort.