Product leadership. Here, the leaders are very strong in innovation and brand marketing and operate in dynamic markets. The focus is on development, innovation, design, time-to-market and high margins in a short timeframe. ‘It was the ability of Apple to innovate in many spaces – getting the music companies to agree to 99 cent pricing, creating wonderful iTunes software, making a terrific physical product, the iPod, that just works in your hand – that gave Steve Jobs his success. It was building an ecosystem of innovation, not just the iPod, that did it.’ (http://www.businessweek.com/innovate/NussbaumOnDesign/)