only 14 per cent - compared with the regional average of 18 per cent. Given the increasing workforce diversity, a traditional one-size-fits-all benefit programme may no longer be effective, Mayes said.
The company also said that with the increasing competition for talent, firms should ensure an alignment of their benefits strategy with the values of employees. In other words, benefits should be based on the "lifestyles" of employees, which would lead to a better understanding of their needs and greater job satisfaction