Active ingredients penetrate better when skin is clean, warmed and slightly moist, so cleanse thoroughly first.
Apply a warm moist towel to your face to gently open pores and leave skin slightly moist.
Apply tiny dots of serum all over your face and then blend lightly and quickly all over.
Use short light but firm strokes to apply your face serum. Do not stretch, pull or rub the skin.
Whilst the serum is still wet after applying gently tap the surface of your face with your fingers for half a minute. You can use all your fingers both hands on either side of your face very lightly. The tapping action encourages the serum to sink fully into the deeper layers of the skin as far as it is able to go.
If you feel any tingling sensations when you apply the serum – don’t worry. Tingling can be a sign the active ingredients in the serum are getting to the dermis – where they need to be if they are going to work. Types of serum ingredients where you may see this result include vitamin C and retinoids
Only when your serum is fully dry – touch dry on your face (this should take around 3 minutes) – should you apply your moisturizer in a similar manner. Let that sink in fully before you apply your foundation and normal makeup.