The look and feel of your website is very important, as that is often a potential visitor’s first impression of your accommodation. Your website colours should match your hotel’s brand, and they should be an appropriate match to your property. When considering the look and feel of your website, try to standardise your hotel’s current logo, colour scheme and other themes (beach, jungle, city, etc.). Try to use the same colour palette throughout the website. Use a few neutral/subdued colours and then one brighter ‘accent colour’ to add visual interest to the site and highlight important details for your viewers.