All firms have a strategy even if it is informal unstructured and sporadic. All organizations are heading somewhere but unfortunately som organizations do not khow where. The old saying if you do not know where you are going then any road will lead you there. Accents the beds for organizations to use strategic management concepts and techniques. The nies nonprofi institutions govermental organizations and multination conglomerates alike. The process of empowering managers and employees has almost limitless benefits.