the methodology of product or services how it reaches the target segment. Think about
where and when the audience will perform the behavior or access the new or adapted product/services. How
can we make it convenient and pleasant so as to increase chances of adoption? Also think about training the
sales team – the people that will take the program to the audience. By training the team on the details of the
activities and habits of the target segment, as well as their experience and dissatisfaction with the existing
delivery system, better adoption may be achieved by using social media in marketing of education. This ‘P’
can be implemented in colleges by conducting several programs like off sight Counseling of students,
Personality development sessions, seminars, guest lectures etc through virtual connectivity for smart class,
smart training, smart interaction & smart counseling, all in all a use of a strong social media.