6. Boundaries and limitations: What are the acceptable ‘go and no-go’ areas for
potential solutions and/or the project? What are the existing boundaries,
for example, the budget, intellectual property, existing supplier agreements
or alliances, immovable assets, etc.? An example of limitations
could be that the core business and existing clients mustn’t be cannibalised,
while, by the same measure, existing franchisees mustn’t be affected
either.